“You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things you think you could not do otherwise …” – Rahm Emanuel
When Rahm Emanuel uttered these words in late 2008 at the height of the financial crisis, we were watching the travel industry go into a dramatic free fall, as consumers faced great uncertainty and cancelled or postponed their travel plans.
We braced ourselves for a tough 2009 season as we had done many times before during times of volatility. But this time, we took a bigger step. We innovated! Over the course of several months, our team of incurable explorers traveled, researched, brainstormed and finally conceived of a fresh, immersive travel concept for an independent-minded, well-traveled traveler called AuthentiCity!
We kept hearing that travelers wanted to experience an international destination as authentically as possible, but they were missing the tools to do so. Now, we have solved that with AuthentiCity!
In 2011, AuthentiCity programs will debut in Athens, Beijing, Cairo and Siena with over 15 departures. Travelers will be sure catch their breath and have their breath taken away over the course of 12 to 14 days. They will live like the locals in their neighborhoods, markets, and squares. They will enjoy unhurried itineraries where they’ll have unprecedented access to places and people not found in any guidebook, learn some language, and savor deliciously-prepared cuisine—the very essence of AuthentiCity and the heart of our motto, “Travel Deeper.”
Please visit www.authenticitytravel.com to read about the details of these new trips!
Executive Vice President
Academic Travel Abroad